The cosmetic industry it seems, is extending its reach by "manipulating ideas of health and sickness" (220, TBM). The notions of what is healthy and what is diseased change frequently, and "are often subjective judgements that society makes for its own purposes" (220, TBM).
The businesses and people who profit from The Beauty Myth, such as the cosmetic industry, try to "reclassify aspects of healthy femaleness into grotesque abnormality" (222, TBM). Any normal and therefore healthy woman, are now being reclassified as being "sick and ugly women" (223, TBM). The reason why industries such as the cosmetic industry have spent huge resources on advertising in order to redefine what is healthy and what is not is because they make money out of women's insecurities.
If a woman feels fine about her physical appearance she will have no desire to spend money on improving it. This is why cosmetic industry is "taking the feminist redefinition of health as beauty and perverting it into a notion of "beauty" as health" (224, TBM).
So even if you are the fittest, healthiest women around you will still be seen as diseased if you are not beautiful.
You don't have to look far to find evidence of ugliness being seen as a disease. Surveys have shown that, "Women are not cutting their breasts open for individual men, by and large, but so they can experience their own sexuality... they are doing this "for themselves" (247, TBM). Of those who were married their partners "categorically deny" they encouraged the operation" (247, TBM). This proves that women aren't compelled to have cosmetic surgery by men, but instead by desire to meet the media's version of femininity.
Cosmetic surgeons who profit hugely from this false femininity by agreeing to do completely unnecessary operations, are going against the very first line of The Hippocratic Oath of doctors, "First, do no harm" (236, TBM). Cosmetic doctors are not proper doctors since "doctors respect the healthy body and invade the diseased only as a last resort (whereas) cosmetic surgeons call healthy bodies sick in order to invade them" (238, TBM).
If a woman feels fine about her physical appearance she will have no desire to spend money on improving it. This is why cosmetic industry is "taking the feminist redefinition of health as beauty and perverting it into a notion of "beauty" as health" (224, TBM).
So even if you are the fittest, healthiest women around you will still be seen as diseased if you are not beautiful.
You don't have to look far to find evidence of ugliness being seen as a disease. Surveys have shown that, "Women are not cutting their breasts open for individual men, by and large, but so they can experience their own sexuality... they are doing this "for themselves" (247, TBM). Of those who were married their partners "categorically deny" they encouraged the operation" (247, TBM). This proves that women aren't compelled to have cosmetic surgery by men, but instead by desire to meet the media's version of femininity.
Cosmetic surgeons who profit hugely from this false femininity by agreeing to do completely unnecessary operations, are going against the very first line of The Hippocratic Oath of doctors, "First, do no harm" (236, TBM). Cosmetic doctors are not proper doctors since "doctors respect the healthy body and invade the diseased only as a last resort (whereas) cosmetic surgeons call healthy bodies sick in order to invade them" (238, TBM).
